skip to main |
skip to sidebar
McLaren’s expansion strategy is running like clockwork. After the flagship showroom in London’s Hyde Park, the British company opened two more retail shops in Germany , in Dusseldorf and Hamburg just before the local Formula 1 Grand Prix. Now, McLaren has landed in Italy. On Thursday, McLaren opened its first showroom in the city of Milan at an event hosted by the company’s managing director Anthony Sheriff and featuring F1’s 2009 world champion, and current McLaren driver, Jenson Button as well as McLaren’s CEO, Martin Whitmarsh.
“The opening of McLaren Milan marks a significant point in the development of McLaren Automotive” said Sheriff. “My vision for this company is to design and build the most innovative, efficient and high performance sports cars in the world.”
The Milan showroom is the only one planned for Italy and just one of 35 worldwide dearlerships that will sell and provide customer care for McLaren’s supercar, the MP4-12C . At least for the time being, since the company i s developing a new range of models to cover the entire supercar segment and challenge Ferrari, Lamborghini and Porsche.
Of course, McLaren’s CEO didn’t miss the opportunity to rival the local opposition in its home ground: “The MP4-12C is unlike other sports cars that buyers in the Italian market are familiar with.” Wonder whom he might be referring to …
VIDEO
VIDEO
PHOTO GALLERY
Archives
▼
2011
(4325)
▼
September
(184)
Make LEGO Models, Not War: Hippie-Inspired VW Camp... Cool Star Trek Apartment Lexus Presents Special Edition Version of 2012 LS ... 9 Cool Beer Gadgets New 2012 Honda Civic Hatchback Spyker to be Sold to US-based Equity Firm for €32 ... Diving Cayce Zavaglia And Realistic Embroidered Portraits... What a Bright Idea: Bicycle LED Lights are Not Onl... Amazing portraits by Susan Coffey | Susan is 21 Ye... September 1940 <> Colour photographs of London aft... Airline Pilots Protest on Wall Street Jenny Harmsen And Landscape Photography | Talented... Rare Sand Cat Kitten Cool Legos And Recreates Famous Scenes BMW Drops X6 ActiveHybrid from U.S. Lineup after P... Scenic Views of Beautiful World Cool Motorcycle Helmets Awesom-o: Ford Builds Life-Size 2012 Explorer Repl... Caterham Launches New Company, Will Introduce Bran... Pancake Floor Pillows New Skoda Citigo Pops Up: Volkswagen's Up! Gives B... Awesome And Strange Cool Fan Art New Disney Toy Cars Physically Interact with Apple... Daddy and I Toyota May Shift Korean-Bound 2012 Camry Productio... Scenic Views of Beautiful World Dodge Unleashes Video of Viper SRT10 ACR Reclaimin... Cool Pictures - Moon Light Hilarious Army Pictures | Cool Army Pictures A puppy with a large, clear, love-heart-shaped pat... Cool Art Work By Scott Burdick | Scott Burdick Pai... Ford Police Interceptors Reporting For Duty in Mic... Jeweler Shaun Leane And White Gold Diamond Glove B... GM Prepares All-New 2012 Chevrolet Colorado for La... Audi’s R18 TDI Racecar Debuts in the U.S., Aims fo... Ferdinand Cheval A Postman From France With Ideal ... Formula 1: 2011 Singapore Grand Prix Results Are I... Amazing People Cool Pictures | Fake Statue Street ... Cool Photographs | Greg Du Toit Coolest Bowling Balls Wonderful Street Art Cool and Worst 9/11 Tattoos Freegan Way Of Life | Anti-consumerist Lifestyle |... China Park Made Entirely out of Clay Sugar Cube Sculptures by Brendan Jamison Life at Shaolin Temple BMW Releases New Power Kits for 135i and 335i that... Ferrari 458 Italia Re-imagined by French Designer Finland , The Hotel Kakslauttanen | Igloo Hotel in... Creates a Self Portrait with Thousands of Plastic ... Lamborghini to Roll Out More Limited Production Su... Humorous Girls Fails and Stupidity Gordon Murray Reveals T.32 Pure Electric Roadster Cool People from Poland LUDO French Street Artist Paintings GM Details 2013 Malibu's New 2.5-liter Ecotec, Say... Pixel Clock Rumors: New Lexus LFA Special coming to Tokyo Show... Scott Hove And His Ferocious Cakes MR Car Design Spiffs Up the Renault Clio RS Two-Story Trailer Ashton Kutcher's Luxurious VW Delivers its First N.A. 2012 Passat to Local Ch... Georgia Aquarium | Largest Aquarium Cool Dodge Challenger Cars 1970 Lamborghini Miura SV IAA 2011: Ford's Pure Electric E-Bike Concept Creepy Eyeball Tattoos Infiniti M35h sets Guinness World Record for Faste... Oil [True Story] U.S. to Miss Out on Street Legal SLS AMG GT3, Perh... Rubik's Cube Cake Chevrolet Orlando gets in a Harlequin Suit for the... Bad Tattoos Daihatsu Presents New Fuel-Efficient Mira e:S in J... Audi - Quattro Concept The Festival of Colours - Holi Honda CEO Confirms New NSX and “Hot” 2012 Civic Ty... Cool Pictures of the week Tiger and Lion Dentistry NotreDame Church Paris Chrysler Touts New 300's 8-Speed Automatic in New ... Cool Cat Pictures Michael Rosner And Body Paintings Vhils's Chipped Wall Portraits - Awesome And Cool ... Leaf Carving Artwork - Cool Creativity Mike Stilkey - Beautiful Artwork on Spines of Stac... Ford Says New 2014 Mustang will be Less Retro, Mor... IAA 2011: Kia's RWD GT Concept Hints at Production... Toyota Prices New 2012 Prius Plug-in from $32,760 ... Epic Tea House Server The Snake Box Odyssey by Paul Close Hotel For The Dead Opens In Japan Cool Demotivational Posters - Part 27 Tour Inside Titanic - 1912 The Amazing Adventures of Vladimir Putin Street Poles Turned Into Clever Ads Chinglish: English Translations Gone Wrong Hyper-Realist Sculptures from Avatar Sculpture Wor... Monsanto Village In Portugal Built Among Rocks Animals Acting Like People Chinese Drug makers Office Looks Like Royal Palace... Hotel Towel Origami Looking Into the Past - 9/11 9/11 Tribute in Light Kenya's Baby Elephant Orphanage Volcano pics from space - they're out of this worl... 15 Unusual Notebooks Cool Moving Pictures - Cinemagraphs 10 Cool Window Doodles Creative Shower Curtains Horseshoe Bend - Page City, Arizona, USA Perspective Cartoon Sculptures by James Hopkins This 1989 Batmobile Replica is Powered by a Boeing... Vintage Coca-Cola Advertising Posters IAA 2011: New Details on the 2012 Hyundai i30 GamesCom 2011 We Hear: New Kia GT Concept gets V6 Turbo Engine, ... World’s Largest Water Balloon Fight 2011 Then we take Milan: McLaren Opens First Dealership... The Future According to Films - Infographic Formula 1: Italian GP Qualifying Results Formula 1: Italian GP Qualifying Results Nike Mag 2011 The World's Most Dangerous Airports: Barra Airport... Looking Into the Past by Jason Powell Facebook's Mark Zuckerberg New 7 Million Dollar Ho... Business Cards of 10 Famous People Funniest Defaced Signs You Are Not A Photographer Giant Cows Made From Car Parts The First Steps Of Inventors Project Kahn Recreates Land Rover's Frankfurt-Boun... Before and After Hurricane Irene Pictures Beautiful Artworks - Vhils's Chipped Wall Portrait... Awesome American Sculptor Artworks - Alexander Cal... Horseshoe Bend, Grand Canyon-USA Decoration in Desert Ford Plans to double its Chinese Market Presence i... Horse - Beautiful Desktop WallPapers German Tuner Breathes New Colors to Ford Mustang 5... Hurricane Irene Space View Labor Day 2011 Skoda Begins Production of Electric Octavia E Line... Muammar Qaddafi’s Family Photo Album Chlorophyll Printing Art by Binh Danh Celebrities You Didn't Know Were Multiracial Napping With Pets New Alpina B6 Bi-Turbo with 507HP to Bow in Frankf... Oprah And The Yelling Goat Buick Launces eAssist Version of LaCrosse in China... The New Gypsies of Britain Tomatina Festival 2011 in Bunol, Spain Honda Refreshes Insight Hybrid for 2012, CO2 Emiss... New York: Ten Years After 9/11 Former Chinese Farmer Builds Homemade Flying Sauce... Examples Of Extreme Laziness Surging tide of Qiantang River, China VW's Anniversary Golf GTI Edition 35 with 235HP Ar... You'd See This Only In Russia Nissan Replaces 150HP 2.0L Diesel with New 130HP 1... Labor Day Travel and the Impact of the Economic Cl... Fisker Signs Deal to get BMW 2.0-liter Turbo Engin... The Survival Capsule Hotel Skype Office in Stockholm 10 Cool Photos by Conor Quinlan Frankfurt Show Preview: New Audi A2 Concept Cool Pictures of the week It Came from a…Detroit Junkyard: 1968 Iso Fidia S4... Best Buddies Mazda Drops New Photos and Videos of CX-5 Compact ... World's Biggest Apple Fan Meets Steve Jobs APP Europe Turns up the Wick on BMW 1 M Coupe with... Sweet Art New MINI Celebrates 2 Million Units, British PM Jo... Happy Lottery Winners Having Fun in the Hurricane Irene Portal: No Escape, A Live Action Short Film Based ... SsangYong XIV-1 Concept Comes into the Light Japanese Men's Fashion Handmade Chinese Submarine Retro Photos of London in Color Frankfurt Show Preview: VW Nils is a Single-Seater... Motorcycle Made From Lobster Shells
McLaren’s expansion strategy is running like clockwork. After the flagship showroom in London’s Hyde Park, the British company opened two more retail shops in Germany, in Dusseldorf and Hamburg just before the local Formula 1 Grand Prix. Now, McLaren has landed in Italy.
On Thursday, McLaren opened its first showroom in the city of Milan at an event hosted by the company’s managing director Anthony Sheriff and featuring F1’s 2009 world champion, and current McLaren driver, Jenson Button as well as McLaren’s CEO, Martin Whitmarsh.
“The opening of McLaren Milan marks a significant point in the development of McLaren Automotive” said Sheriff. “My vision for this company is to design and build the most innovative, efficient and high performance sports cars in the world.”
The Milan showroom is the only one planned for Italy and just one of 35 worldwide dearlerships that will sell and provide customer care for McLaren’s supercar, the MP4-12C. At least for the time being, since the company is developing a new range of models to cover the entire supercar segment and challenge Ferrari, Lamborghini and Porsche.
Of course, McLaren’s CEO didn’t miss the opportunity to rival the local opposition in its home ground: “The MP4-12C is unlike other sports cars that buyers in the Italian market are familiar with.” Wonder whom he might be referring to…
0 comments:
Post a Comment
You're Welcome