In 2010, Bentley delivered fewer than 1,000 cars in China, almost double than in 2009, with China becoming the third most important market for the luxury carmaker. But the results so far in 2011 mean China has outsold the United Kingdom for the first time in history, making the Asian country Bentley's second most important market after the United States. In fact, one in four Bentleys sold globally goes to China.
The sales record has largely been achieved before the arrival in China of the new Continental GT and Mulsanne, which means there is a lot of room for Bentley to improve its sales. Around 50 of the 396 cars sold in China were spoken for during the Shanghai auto show, with 25 of those being Continental GT models.
“Our Chinese customers, like the rest of the world, value Bentley’s history and our emphasis on the finest luxury, craftsmanship and automotive excellence. Although China has traditionally been a market for four-door cars such as the Mulsanne and the Continental Flying Spur, there is growing interest in the excitement, adrenalin and sheer fun of driving high performance sports car,” said Alasdair Stewart, Bentley's board member for sales and marketing.
To acknowledge China's importance to Bentley, the company is hosting its Worldwide Dealer Conference in Beijing, the first time that Bentley has held such an important event in Asia.
By Dan Mihalascu