To compile the 2010 Year-End Zeitgeist, we studied the aggregation of billions of queries people typed into Google search this year. We use data from multiple sources, including Insights for Search and internal data tools. We also filter out spam and repeat queries to build out lists that best reflect the spirit of the times. All of the search queries we studied are anonymous—no personal information was used.
A word about how we describe the lists: except where noted, all of these search terms are most popular for 2010—ranked in order of the queries with the largest volume of searches this year. In some cases, we list the “fastest rising” queries, which means we found the most popular searches conducted in 2010 and then ranked them based on how much their popularity increased compared to 2009. Conversely, “fastest falling” queries were very popular in 2009 but flattened in popularity in 2010.
Our Year-End Zeitgeist is just a small sampling of the queries and search trends that we found interesting this year. If you want to go beyond what we’ve shared here, try using these tools to discover more about global and regional search terms over time (in some cases, as far back as 2004).
- Google Trends – For a broad look at search query data, enter up to five search terms to see relative popularity over time. You can use Trends to compare terms in any language from any country—the interface is currently available in U.S. English, Chinese and Japanese.
- Trends for Websites – Google Trends for website traffic data. Type in a website address to see visitors by region and related sites visited. Currently available in U.S. English only.
- Insights for Search – A closer look at search query data for power users. Create your own lists of “most popular” and “fastest rising” queries for different geographic regions over time and by topic. Insights for Search is available in 40 languages.
- Hot Trends (India, Japan, Singapore and U.S. only) – The top 40 fastest-rising search queries right now, updated continuously throughout the day.
Perhaps you just want to take a closer look at your own web behavior over the past year. While the data we used for our Zeitgeist is anonymous and in aggregate, there are a few places you can look to examine your own personal search trends if you have a Google account.
- Web History – If you’ve chosen to enable Web History in your Google Account, you can get an interesting glimpse at your own web activity, such as top queries and peak activity over time. To try it out, log into Web History with your Google Account and click on the “Trends” tab. This might not account for all of your web activity, but it can be a fun look back at your query and browsing history over time.
- Google Reader – If you use Google Reader to read blogs and other RSS feeds, you can view your reading trends by going to the “Trends” tab under “Your stuff” in the lefthand menu.
Let it live on
Stay up to speed on hot topics from this year and catch the latest new ones as they crop up in 2011. We offer a variety of ways for you to keep up to date on your favorite topics and get more information about them.
- Google Alerts – Keep track of the topics that matter to you most by signing up for Google Alerts and receive email updates about the latest relevant Google results (web, news, etc.) for that query.
- Realtime Search – Stay up to speed on the latest conversations around your favorite topics with our Realtime Search results. See up to the second tweets, status updates, and more about any topic you care about.